{"id":1479,"date":"2015-08-10T02:27:37","date_gmt":"2015-08-10T02:27:37","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=1479"},"modified":"2023-06-27T10:29:04","modified_gmt":"2023-06-27T10:29:04","slug":"product-innovation-lexus-officially-unveils-its-slide-hoverboard","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2015\/08\/product-innovation-lexus-officially-unveils-its-slide-hoverboard\/","title":{"rendered":"Product Innovation: Lexus Officially Unveils Its Slide Hoverboard"},"content":{"rendered":"<p>Let\u2019s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its new SLIDE! The Japanese automotive manufacturer\u2019s project explores a new form of motion by launching a sort of flying skateboard!<\/p>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1482\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2.jpg\" alt=\"lexus--hoverboard-slide-branding-product-2\" width=\"970\" height=\"546\" srcset=\"\/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2.jpg 970w, \/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2-300x169.jpg 300w, \/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2-768x432.jpg 768w, \/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2-380x214.jpg 380w, \/wp-content\/uploads\/2015\/08\/lexus-hoverboard-slide-branding-product-2-800x450.jpg 800w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2015\/08\/product-innovation-lexus-officially-unveils-its-slide-hoverboard\/#How_does_it_work\" >How does it work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2015\/08\/product-innovation-lexus-officially-unveils-its-slide-hoverboard\/#Why_is_it_good_branding\" >Why is it good branding?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_does_it_work\"><\/span>How does it work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>\u201cIt works using an extreme version of the way two magnets repulse one another if they&#8217;re aligned correctly. Inside the board is a superconductor, which generates an intense magnetic field when extremely cold\u201d, explains NBC news. \u201cGive it a supply of liquid nitrogen and it floats happily above an opposing magnet \u2014 not regular pavement or dirt, though.\u201d<\/p><\/blockquote>\n<p>https:\/\/www.youtube.com\/watch?v=7KtzyZKSuls<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_it_good_branding\"><\/span>Why is it good branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The prototype was created as \u00a0part of the group\u2019s \u201c<a href=\"https:\/\/www.lexus-int.com\/amazinginmotion\/?gclid=CjwKEAjwueytBRCmpOyZ2L-xrG8SJADwH5c6ad10U49YI_LW0sPpWQiU7puKhY76FcT8xh32nhxaFxoCexLw_wcB\">Amazing in Motion<\/a>\u201d project to showcase Lexus\u2019 creativity and innovation expertise, but we don\u2019t know if they plan to sell it to individuals in the future. It mostly serves as a unique marketing opportunity to demonstrate what the brand is capable of, but also to prove that \u201camazing in motion\u201d is actually not just a slogan, it is the reality.<\/p>\n<p><em><strong>References:<\/strong><\/em> <a href=\"https:\/\/hypebeast.com\/2015\/8\/lexus-unveils-its-hoverboard\">Hype Beast,<\/a> <a href=\"https:\/\/www.nbcnews.com\/tech\/innovation\/lexus-takes-wraps-its-mysterious-slide-hoverboard-n404201\">NBC News<\/a>, <a href=\"https:\/\/www.digitaltrends.com\/cars\/lexus-to-reveal-slide-hoverboard-august-5-pictures-video\/\">Digital Trends<br \/>\n<\/a><strong><em>Pictures from:\u00a0<\/em><\/strong><em><a href=\"https:\/\/www.digitaltrends.com\/cars\/lexus-to-reveal-slide-hoverboard-august-5-pictures-video\/\">Digital Trends<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Let\u2019s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its&hellip;\n","protected":false},"author":2,"featured_media":1481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Let\u2019s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its new SLIDE! The Japanese automotive manufacturer\u2019s project explores a new form of motion by launching a sort of flying skateboard!","_seopress_robots_index":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[58,4,106],"tags":[13,377,121,376,120,375,374],"ppma_author":[742],"class_list":{"0":"post-1479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-positioning","8":"category-news","9":"category-product","10":"tag-branding","11":"tag-hoverboard","12":"tag-innovation-2","13":"tag-lexus","14":"tag-product-2","15":"tag-slide","16":"tag-slide-lexus-product-branding","17":"cs-entry","18":"cs-video-wrap"},"authors":[{"term_id":742,"user_id":2,"is_guest":0,"slug":"marion","display_name":"Marion Andrivet","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Marion.jpg","author_category":"","first_name":"Marion","last_name":"Andrivet","user_url":"","job_title":"","description":"Marion is the founder of The Branding Journal. Holding a B.Sc. in International Business and an M.Sc. in Marketing, her career has included coordinating marketing campaigns for major brands such as L'Or\u00e9al Paris, Nestl\u00e9, and Mastercard. She has also led strategic partnerships and fundraising for the International Federation of the Red Cross in the Americas."}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/1479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=1479"}],"version-history":[{"count":5,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/1479\/revisions"}],"predecessor-version":[{"id":10638,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/1479\/revisions\/10638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/1481"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=1479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=1479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=1479"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=1479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}