{"id":162,"date":"2014-04-30T13:36:28","date_gmt":"2014-04-30T13:36:28","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=162"},"modified":"2025-02-19T10:16:46","modified_gmt":"2025-02-19T10:16:46","slug":"9-famous-tech-companies-logo-evolution","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2014\/04\/9-famous-tech-companies-logo-evolution\/","title":{"rendered":"9 Famous Tech Companies Logo Evolution"},"content":{"rendered":"<p>Think about the technological companies of today that produce our phones, tablets and software. You\u2019d be amazed to see that most of them have been around for more than a century and are still leading the market.<\/p>\n<p>Today we look at the logo evolution of these brands, and you\u2019ll see how some of the original logos are hard to recognize as the familiar brands of today!\u00a0Based on the video shared by the <a href=\"https:\/\/www.businessinsider.com\/tech-companies-logos-changes-2014-4\">Business Insider<\/a>, this article provides detailed information about the logo evolution of these technological brands.<\/p>\n<p>First of all, let\u2019s have a look at the video and discover the very first logo of these international brands:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/qBtAuOmhjRg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1><\/h1>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/04\/9-famous-tech-companies-logo-evolution\/#1_Xerox_A_Logo_Evolution_That_Represents_a_Shift_in_the_Offering\" >1. Xerox: A Logo Evolution That Represents a Shift in the Offering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/04\/9-famous-tech-companies-logo-evolution\/#2_IBM_From_Complicated_Corporate_Logos_To_a_Simple_Capitalized_Lettering\" >2. IBM: From Complicated Corporate Logos To a Simple Capitalized Lettering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/04\/9-famous-tech-companies-logo-evolution\/#3_Nokia_The_Representation_of_Its_Finish_Origins\" >3. Nokia: The Representation of Its Finish Origins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/04\/9-famous-tech-companies-logo-evolution\/#4_Firefox_The_Story_of_a_Phoenix_a_Firebird_and_a_Red_Panda\" >4. Firefox: The Story of a Phoenix, a Firebird and a Red Panda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/04\/9-famous-tech-companies-logo-evolution\/#5_Kodak_Moving_Towards_Simplicity\" >5. Kodak: Moving Towards Simplicity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/04\/9-famous-tech-companies-logo-evolution\/#6_Canon_The_use_of_names_with_a_meaning\" >6. Canon: The use of names with a meaning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/04\/9-famous-tech-companies-logo-evolution\/#7_Yahoo_From_a_Playful_Font_to_a_Symmetrical_Font\" >7. Yahoo: From a Playful Font to a Symmetrical Font<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/04\/9-famous-tech-companies-logo-evolution\/#8_Microsoft_The_Logos_That_Had_Popular_Names\" >8. Microsoft: The Logos That Had Popular Names<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thebrandingjournal.com\/2014\/04\/9-famous-tech-companies-logo-evolution\/#9_Apple_Towards_a_Logo_Simplification\" >9. Apple: Towards a Logo Simplification<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Xerox_A_Logo_Evolution_That_Represents_a_Shift_in_the_Offering\"><\/span>1. Xerox: A Logo Evolution That Represents a Shift in the Offering<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/xerox_logo_evolution.jpg\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-172\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/xerox_logo_evolution.jpg\" alt=\"xerox_logo_evolution\" width=\"430\" height=\"204\" srcset=\"\/wp-content\/uploads\/2014\/04\/xerox_logo_evolution.jpg 430w, \/wp-content\/uploads\/2014\/04\/xerox_logo_evolution-300x142.jpg 300w, \/wp-content\/uploads\/2014\/04\/xerox_logo_evolution-380x180.jpg 380w\" sizes=\"auto, (max-width: 430px) 100vw, 430px\" \/><br \/>\n<\/a><\/h2>\n<h3>Xerox\u2019s business evolution<a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/yahoo_logo_2013.jpg\"><br \/>\n<\/a><\/h3>\n<p>Xerox Corporation was founded in 1906 as the \u201cHaloid Photographic Company\u201d and started its business with the production of photographic paper. In 1958, the brand changed its name to \u201cHaloid Xerox\u201d, and finally became \u201cXerox in 1961. Today, Xerox is the world\u2019s leading enterprise for business processing and document management.<\/p>\n<div class=\"thebr-posts-middle-2\" style=\"text-align: center;\" id=\"thebr-2853737407\"><a class=\"advanced-image\" href=\"https:\/\/edu.thebrandingjournal.com\/ultimate-brand-building-system-marketers?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=course_articles&#038;utm_content=system_explained\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/04\/course-system-explained-900x375-1.png\" type=\"image\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/02\/Course-System-Explained-600x300-1.png\" type=\"image\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2025\/02\/Course-System-Explained-600x300-1.png\" alt=\"Course image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><h3>Xerox\u2019s logo evolution<\/h3>\n<p>In 2008, the brand dropped its 40-year-old logo for a new one that reflects the shift of the company from a photography and document solution provider to a hi-tech information technology company. For the first time, this logo used a lowercase font, which was used to reflect a user-friendly orientation.\u00a0 The red sphere next to the logo presents a white \u201cX\u201d that stands for Xerox. This sphere looks like a beach ball and brings a sense of fun and proximity to the brand\u2019s image, ensuring that the new logo totally differs from the first ones that portrayed Xerox as the \u201cdocument company\u201d.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_IBM_From_Complicated_Corporate_Logos_To_a_Simple_Capitalized_Lettering\"><\/span>2. IBM: From Complicated Corporate Logos To a Simple Capitalized Lettering<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/ibm-logo-evolution.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-167\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/ibm-logo-evolution.jpg\" alt=\"ibm-logo-evolution\" width=\"430\" height=\"217\" srcset=\"\/wp-content\/uploads\/2014\/04\/ibm-logo-evolution.jpg 430w, \/wp-content\/uploads\/2014\/04\/ibm-logo-evolution-300x151.jpg 300w, \/wp-content\/uploads\/2014\/04\/ibm-logo-evolution-380x192.jpg 380w\" sizes=\"auto, (max-width: 430px) 100vw, 430px\" \/><\/a><\/p>\n<h3>IBM\u2019s business evolution<\/h3>\n<p>IBM&#8217;s brand image has been shaped over nearly 100 years of commercializing information handling products and services. Most of the IBM\u2019s products \u201cwere designed and developed to record, process, communicate, store and retrieve information &#8212; from its first scales, tabulators and clocks to today&#8217;s powerful computers and vast global networks\u201d (IBM official website).<\/p>\n<p>Although IBM was incorporated in 1911\u00a0as the\u00a0Computing- Tabulating- Recording Company (C-T-R), its origins can be traced back to the invention of the first dial recorder by Dr. Alexander Dey in 1888. Dey&#8217;s business was acquired by one of IBM\u2019s predecessors in 1907. In 1924, the brand was renamed \u201cInternational Business Machines Corporation\u201d (IBM) and released a new globe-shaped logo to coincide with this name change.<\/p>\n<h3>IBM\u2019s logo evolution<\/h3>\n<p>After the globe became unsuccessful over the years, IBM chose to create a more simplified logo in 1947, using just the initial letters in a bold, understated style. The current logo is very similar to the 1947 version, and was designed by Paul Rand. The capitalized lettering shows authority, the horizontal stripes represent the speed of the company\u2019s products and the choice of blue reflects the professionalism of the brand. The current logo hasn\u2019t changed since 1972 and is easily recognizable over the world because of its simplicity.<\/p>\n<h1><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"3_Nokia_The_Representation_of_Its_Finish_Origins\"><\/span>3. Nokia: The Representation of Its Finish Origins<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/nokia_logo_evolution.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-171\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/nokia_logo_evolution.jpg\" alt=\"nokia_logo_evolution\" width=\"640\" height=\"160\" srcset=\"\/wp-content\/uploads\/2014\/04\/nokia_logo_evolution.jpg 640w, \/wp-content\/uploads\/2014\/04\/nokia_logo_evolution-300x75.jpg 300w, \/wp-content\/uploads\/2014\/04\/nokia_logo_evolution-380x95.jpg 380w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3>Nokia\u2019s business evolution<\/h3>\n<p>Nokia is a Finnish communications and information technology company founded in 1985 that first began as a paper manufacturer. The company then invested into the electronics industry, and until recently was the leader in the mobile devices market. In September 2013, Nokia announced that it would sell all of its products and services to Microsoft and this transaction was completed on April 25, 2014.<\/p>\n<h3>Nokia\u2019s logo evolution<\/h3>\n<p>The first logo featured a fish, which was a reference to a river called \u201cNokiavirta\u201d located near the company\u2019s offices.<\/p>\n<p>Next, Nokia chose a triangular logo, which was dropped in favor of a circular black and white logo in the 60\u2019s. That was around the time when Nokia was manufacturing electronic and cable products.<\/p>\n<p>When the company started offering mobile phones, it decided to use a blue color for the font, which represented its home country, Finland. Today, the Nokia logo\u00a0with the \u201cConnecting People\u201d slogan portrays the company\u2019s mission, which is to\u00a0connect\u00a0people without barriers and distance. However, since it has recently sold its products to the Microsoft Corporation, the logo may be changing soon.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Firefox_The_Story_of_a_Phoenix_a_Firebird_and_a_Red_Panda\"><\/span>4. Firefox: The Story of a Phoenix, a Firebird and a Red Panda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/firefox_logo_evolution.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-166\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/firefox_logo_evolution-1024x355.jpg\" alt=\"firefox_logo_evolution\" width=\"1024\" height=\"355\" \/><\/a><\/p>\n<h3>Firefox\u2019s business evolution<\/h3>\n<p>Mozilla Firefox is a free, non-profit web browser for computer desktops founded by Dave Hyatt and Blake Ross in 2002. The first name of the browser was \u201cPhoenix\u201d, but due to some trade name issues, it was changed to \u201cFirebird\u201d. The next year, the company faced a new trade name issue because of the existing Firebird database server. In 2004, the founders decided to entirely rebrand the project with a new name and logo. The new name \u201cFirefox\u201d is a Chinese name for a red panda. It was chosen because of its similarity to the name \u201cFirebird\u201d.<\/p>\n<h3>Firefox\u2019s logo evolution<\/h3>\n<p>The first logo represents both the \u201cPhoenix\u201d and the \u201cFirebird\u201d which were first chosen as names for the brand between 2002 and 2004. Because of the name trade issues and the branding change, today\u2019s logo is totally different to the original one and represents a fox encircling a globe.<\/p>\n<p>An interesting fact about this logo is that in reality, it is not a fox but a red panda named \u201cFirefox\u201d. The panda\u2019s look and posture were inspired from drawings in a child bible but also from a Japanese brush painting of a fox.<\/p>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/firefox_logo_redpanda.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-182 size-full\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/firefox_logo_redpanda.jpg\" alt=\"firefox_logo_redpanda\" width=\"640\" height=\"268\" srcset=\"\/wp-content\/uploads\/2014\/04\/firefox_logo_redpanda.jpg 640w, \/wp-content\/uploads\/2014\/04\/firefox_logo_redpanda-300x126.jpg 300w, \/wp-content\/uploads\/2014\/04\/firefox_logo_redpanda-380x159.jpg 380w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Kodak_Moving_Towards_Simplicity\"><\/span>5. Kodak: Moving Towards Simplicity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/Kodak_logo_evolution.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-168 size-medium\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/Kodak_logo_evolution-218x300.jpg\" alt=\"Kodak_logo_evolution\" width=\"218\" height=\"300\" srcset=\"\/wp-content\/uploads\/2014\/04\/Kodak_logo_evolution-218x300.jpg 218w, \/wp-content\/uploads\/2014\/04\/Kodak_logo_evolution.jpg 270w\" sizes=\"auto, (max-width: 218px) 100vw, 218px\" \/><\/a><\/p>\n<h3>Kodak\u2019s business evolution<\/h3>\n<p>Eastman Kodak is a global American company founded in 1888 by George Eastman, which specializes in digital\u00a0imaging, photographic materials, and related equipment and services. In 1976, the company owned 90% of the market share for photographic film sales in the US. However, since the late 1990s, Kodak has been struggling financially, mostly due to the transition to digital photography.<\/p>\n<h3>Kodak\u2019s logo evolution<\/h3>\n<p>The first logo was designed in 1907 and was the first corporate logo that represented the brand\u2019s name as a symbol. The Kodak name with its red and yellow colors arrived in the 30s.<br \/>\nIn 1960, the brand introduced a corner curl, which was replaced by a yellow box with a graphic red \u201cK\u201d element inside. Then in the 80s the brand updated the same design using a different font with more contemporary lines.<br \/>\nToday the box is gone in order to simplify the logo, and the brand has chosen to modernize the font again, this time with rounded lettering.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Canon_The_use_of_names_with_a_meaning\"><\/span>6. Canon: The use of names with a meaning<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/canon_logo_evolution.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-165\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/canon_logo_evolution.jpg\" alt=\"canon_logo_evolution\" width=\"500\" height=\"156\" srcset=\"\/wp-content\/uploads\/2014\/04\/canon_logo_evolution.jpg 500w, \/wp-content\/uploads\/2014\/04\/canon_logo_evolution-300x94.jpg 300w, \/wp-content\/uploads\/2014\/04\/canon_logo_evolution-380x119.jpg 380w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h3>Canon\u2019s business evolution<\/h3>\n<p>Canon is a leading Japanese company that manufactures imaging and optical products such as cameras, photocopiers, printers and medical equipment. The brand was originally named Precision Optical Industry Co. Ltd in 1933.<\/p>\n<p>In 1933, when Precision Optical Instruments Laboratory was established, the name given to its cameras was Kwanon: \u201cThis name reflected the benevolence of Kwanon, the Buddhist Goddess of Mercy, and embodied the Company&#8217;s vision of creating the best\u00a0cameras in the world. The logo included the word with an image of &#8220;Kwanon with 1,000 Arms&#8221; and flames\u201d, (as explained in Canon\u2019s Official Website).<\/p>\n<p>A year later, the company decided to expand abroad and needed a name that would be accepted and understood internationally, and so the name Canon was chosen and registered as the official trademark in 1935. Canon\u2019s Official Website explains that \u201cThe word Canon has a number of meanings, including scriptures, criterion and standard [\u2026] And since Canon and Kwanon had similar pronunciations, the transition went smoothly\u201d.<\/p>\n<h3>Canon\u2019s logo evolution<\/h3>\n<p>The first two logos were inspired by the name of the commercialized cameras, \u201cKwanon\u201d, and the very first logo also included the image of the goddess with her many arms surrounded by flames. Since the name of the brand was changed to \u00a0\u201cCanon\u201d, the company has designed several versions of the logo. The unified version was created in 1953, and the logo used today was created in 1956, after several refinements.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Yahoo_From_a_Playful_Font_to_a_Symmetrical_Font\"><\/span>7. Yahoo: From a Playful Font to a Symmetrical Font<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/Yahoo-Logo-Evolution.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-174\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/Yahoo-Logo-Evolution-300x257.jpg\" alt=\"Yahoo-Logo-Evolution\" width=\"300\" height=\"257\" \/><\/a><\/p>\n<h3>The business<\/h3>\n<p>Yahoo! Inc. is a world-renowned American Internet services firm founded in 1994 by two Stanford University graduates: Jerry Yang and David Filo. Yahoo\u2019s products and services vary from a web portal,\u00a0search engine, email service and a web\u00a0directory, amongst others. A fun fact about the brand\u2019s name is that Yahoo is not an interjection but an acronym for \u201cYet Another Hierarchical Officious Oracle\u201d.<\/p>\n<h3>Yahoo\u2019s logo evolution<\/h3>\n<p>The first logo of the brand was introduced in 1995 and featured an enthusiastic figure jumping to represent the letter \u201cY\u201d.<br \/>\nThe pixelated, 90s-style red and brown logo was used very briefly during the early days of the Internet. Yahoo! quickly switched to a new logo style that most of us are familiar with, the dynamic but much cleaner font that was used until last year.<br \/>\nIn 2013, Yahoo! \u00a0unveiled a new version of its logo, which features streamlined letters with a more symmetrical font.<\/p>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/yahoo_logo_2013.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-173 size-medium\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/yahoo_logo_2013-300x231.jpg\" alt=\"yahoo_logo_2013\" width=\"300\" height=\"231\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Microsoft_The_Logos_That_Had_Popular_Names\"><\/span>8. Microsoft: The Logos That Had Popular Names<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/microsoft_logo_evolution.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-170\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/microsoft_logo_evolution.jpeg\" alt=\"microsoft_logo_evolution\" width=\"217\" height=\"233\" \/><\/a><\/p>\n<h3>The company<\/h3>\n<p>Microsoft Corporation is the world\u2019s largest software maker. It was founded in the US 1975 by Paul Allen and Bill Gates. \u00a0The name Microsoft comes from a letter Bill Gates sent to Paul Allen in 1975: he used the word \u201cMicro-soft\u201d to refer to their partnership.<\/p>\n<p>Today, Microsoft\u00a0is widely regarded as one of the most successful and valuable companies on the globe.\u00a0The majority of its products are related to computing and the Internet, some examples are Microsoft Windows, Office, Internet Explorer and the Xbox.<\/p>\n<h3>Microsoft\u2019s logo evolution<\/h3>\n<p>The original \u2018groovy\u2019 Microsoft logo was introduced in 1975 and reflected the 70\u2019s and 80\u2019s font trend. In 1980, for two years, the logo was redesigned with bolder letters.<\/p>\n<p>In 1982, the company launched a new logo with a dark green background. The \u201cO\u201d of this logo became very famous and was named the \u201cBlibbet. It\u2019s been featured in the \u201cSave the Blibbet\u201d campaign and honored by the \u201cBlibbet Burger\u201d served in the MS cafeterias.<\/p>\n<p>The company released a new logo in 1987 called the \u201cPacman\u201d logo, which was designed by Scott Baker and emphasized the \u201csoft\u201d with a slash between the \u201co\u201d and \u201cs\u201d.\u00a0 This dash represented the ideas of motion, speed and force.<\/p>\n<p>Today, the logo is represented by four colorful squares used for the Windows logo: red, green, blue and yellow. The colors symbolize the diverse portfolio of Microsoft products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Apple_Towards_a_Logo_Simplification\"><\/span>9. Apple: Towards a Logo Simplification<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/apple_logo_evolution1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-175\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2014\/04\/apple_logo_evolution1.png\" alt=\"apple_logo_evolution\" width=\"582\" height=\"200\" srcset=\"\/wp-content\/uploads\/2014\/04\/apple_logo_evolution1.png 582w, \/wp-content\/uploads\/2014\/04\/apple_logo_evolution1-300x103.png 300w, \/wp-content\/uploads\/2014\/04\/apple_logo_evolution1-380x131.png 380w\" sizes=\"auto, (max-width: 582px) 100vw, 582px\" \/><\/a><\/p>\n<div class=\"thebr-posts-end-2\" style=\"text-align: center;\" id=\"thebr-937494966\"><a class=\"advanced-image\" href=\"https:\/\/www.thebrandingjournal.com\/branding-checklist\/?utm_source=website&#038;utm_medium=banner&#038;utm_campaign=checklist_articles&#038;utm_content=black_mockup\" data-bid=\"1\" data-no-instant=\"1\" rel=\"noopener\">\r\n    <picture>\r\n        <source media=\"(max-width: 991px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-300x250-1.png\" type=\"image\/png\"\/>\r\n        <source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" type=\"image\/png\"\/>\r\n        <img decoding=\"async\" class=\"banner\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2024\/07\/TBJ-Cheat-Sheet-600-x-300.png\" alt=\"Checklist image\"\/>\r\n    <\/picture>\r\n<\/a>\r\n<\/div><h3>The company<\/h3>\n<p>Apple Inc. is the one of the largest and most famous companies in the\u00a0computer, software and electronic devices\u00a0industry. Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. The company is well known for its Mac computers, its iPod media player, its iPhone smartphone and its iPad tablet. Since its foundation, Apple has remained one of the most innovative and competitive companies of the industry, constantly providing some of the best quality products in the market.<\/p>\n<h3>Apple\u2019s logo evolution<\/h3>\n<p>Although the\u00a0current Apple\u00a0logo is very famous around the world, it totally differs from its very first version. This first version was designed by Steve Jobs and Ronald Wayne in 1976 and represents Isaac Newton sitting under the apple tree with &#8216;Apple Computer Co.&#8217; on a ribbon banner. On the logo, is it possible to read the following sentence: \u201c&#8221;Newton&#8230; a mind forever voyaging through strange seas of thought&#8221;. Newton and its apple were chosen to represent the idea of science and innovation.<\/p>\n<p>In 1977, designer Rob Janoff brought the famous \u201crainbow apple\u201d which was supposedly designed to illustrate the company\u2019s tagline \u201cByte into an Apple\u201d. However, the designer later admitted that the bite was added in order to distinguish the apple from a cherry tomato. Since then, the logo has undergone minor modifications, from a black look, to a 3D version in blue, and finally, white.<\/p>\n<p><em><strong>References: <\/strong><a href=\"https:\/\/www.xerox.com\/about-xerox\/company-facts\/enus.html\">Xerox Official Website<\/a>, Famous Logos (<a href=\"https:\/\/www.famouslogos.us\/xerox-logo\/\">Xerox<\/a>, <a href=\"https:\/\/www.famouslogos.us\/ibm-logo\/\">IBM<\/a>, <a href=\"https:\/\/famouslogos.net\/nokia-logo\/\">Nokia<\/a>, <a href=\"https:\/\/famouslogos.net\/kodak-logo\/\">Kodak<\/a>, <a href=\"https:\/\/famouslogos.net\/yahoo-logo\/\">Yahoo<\/a>, <a href=\"https:\/\/www.famouslogos.us\/apple-logo\/\">Apple<\/a>),<a href=\"https:\/\/www-03.ibm.com\/ibm\/history\/history\/history_intro.html\">IBM Official Website<\/a>, <a href=\"https:\/\/themapr.wordpress.com\/2010\/01\/05\/the-evolution-of-the-nokia-brand-and-logo-time-for-change\/\">Themapr<\/a>, <a href=\"https:\/\/company.nokia.com\/en\/about-us\/our-company\">Nokia Official Website<\/a>, <a href=\"https:\/\/maksuddotblog.blogspot.co.uk\/2012\/01\/mozilla-firefox-logo-evolution-secrets.html\">Maksuddot Blog<\/a>, <a href=\"https:\/\/www.mozilla.org\/en-US\/products\/\">Firefox Official Website<\/a>, <a href=\"https:\/\/www.telegraph.co.uk\/women\/mother-tongue\/9025257\/The-end-of-our-Kodak-moment.html\">Telegraph<\/a>, <a href=\"https:\/\/articles.latimes.com\/2011\/dec\/04\/business\/la-fi-hiltzik-20111204\">Los Angeles Times,<\/a>\u00a0<a href=\"https:\/\/www.kodak.com\/ek\/US\/en\/Our_Company\/History_of_Kodak\/Evolution_of_our_brand_logo.htm\">Kodak Official Website<\/a>, <a href=\"https:\/\/www.canon.com\/corporate\/information\/history\/\">Canon Official Website<\/a>, <a href=\"https:\/\/visual.ly\/microsoft-logo-evolution\">Visual.ly<\/a>, <a href=\"https:\/\/www.businessinsider.com\/apple-logo-evolution-2013-10\">Business Insider<\/a>, <a href=\"https:\/\/blogs.tribune.com.pk\/story\/19792\/the-evolution-of-the-apple-logo\/\">Tribune<\/a>, <a href=\"https:\/\/inventors.about.com\/od\/CorporateProfiles\/p\/Microsoft-History.htm\">Inventors<\/a>.\u00a0<\/em><\/p>\n<p><strong><em>Pictures: <\/em><\/strong><em>Xerox (seen <\/em><em>in <a href=\"https:\/\/www.famouslogos.us\/xerox-logo\/\">Famous Logos<\/a>), IBM (seen in <a href=\"https:\/\/www.famouslogos.us\/ibm-logo\/\">Famous Logos<\/a>), Nokia (seen in <a href=\"https:\/\/cdn.instantshift.com\/wp-content\/uploads\/2009\/01\/bcle-18.jpg\">Instant Shift<\/a>), Firefox (seen in\u00a0<a href=\"https:\/\/maksuddotblog.blogspot.co.uk\/2012\/01\/mozilla-firefox-logo-evolution-secrets.html\">Maksuddotblog<\/a>), Kodak (seen in <a href=\"https:\/\/www.kodak.com\/ek\/US\/en\/Our_Company\/History_of_Kodak\/Evolution_of_our_brand_logo.htm\">Kodak Official Website<\/a>), Canon (seen in <a href=\"https:\/\/www.refinedguy.com\/wp-content\/uploads\/2012\/08\/16-Canon.jpg\">RefinedGuy<\/a> and on <a href=\"https:\/\/www.canon.com\/corporate\/information\/logo.html\">Canon Official Website<\/a>), Yahoo (seen in <a href=\"https:\/\/shiftinspire.com\/wp-content\/uploads\/2013\/09\/Yahoo-Logo-Evolution.jpg\">ShiftInspire<\/a> and <a href=\"https:\/\/marissamayr.tumblr.com\/post\/60336044815\/geeking-out-on-the-logo\">MarissaMayr<\/a>), Microdoft (seen in Karthiklog), Apple (seen in <a href=\"https:\/\/cdn.mactrast.com\/wp-content\/uploads\/2013\/02\/evolution-apple-logo-582x200.png\">CDN Mactrast)<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Think about the technological companies of today that produce our phones, tablets and software. You\u2019d be amazed to&hellip;\n","protected":false},"author":2,"featured_media":185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"9 Famous Tech Companies Logo Evolution","_seopress_titles_desc":"Think about the technological companies of today that produce our phones, tablets and software. You\u2019d be amazed to see that most of them have been around for more than a century and are still leading the market. Today we look at the logo evolution of these brands, and you\u2019ll see how some of the original logos are hard to recognize as the familiar brands of today!","_seopress_robots_index":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[11,2],"tags":[102,13,100,93,101,98,99,14,96,103,104,97,105],"ppma_author":[742],"class_list":{"0":"post-162","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies","8":"category-logo-design","9":"tag-apple","10":"tag-branding","11":"tag-canon","12":"tag-case-study","13":"tag-firefox","14":"tag-ibm","15":"tag-kodak","16":"tag-logo","17":"tag-logo-evolution","18":"tag-microsoft","19":"tag-nokia","20":"tag-xerox","21":"tag-yahoo","22":"cs-entry","23":"cs-video-wrap"},"authors":[{"term_id":742,"user_id":2,"is_guest":0,"slug":"marion","display_name":"Marion Andrivet","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Marion.jpg","author_category":"","first_name":"Marion","last_name":"Andrivet","user_url":"","job_title":"","description":"Marion is the founder of The Branding Journal. Holding a B.Sc. in International Business and an M.Sc. in Marketing, her career has included coordinating marketing campaigns for major brands such as L'Or\u00e9al Paris, Nestl\u00e9, and Mastercard. She has also led strategic partnerships and fundraising for the International Federation of the Red Cross in the Americas."}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":27,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":171867,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/162\/revisions\/171867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/185"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=162"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}