{"id":1919,"date":"2016-01-26T01:06:23","date_gmt":"2016-01-26T01:06:23","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=1919"},"modified":"2016-08-23T04:00:59","modified_gmt":"2016-08-23T04:00:59","slug":"transform-awards-2016-rewarding-the-best-brand-work-around-the-world","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2016\/01\/transform-awards-2016-rewarding-the-best-brand-work-around-the-world\/","title":{"rendered":"Transform Awards 2016\/2017: Rewarding the Best Brand Work Around the World!"},"content":{"rendered":"<p><em><strong>Have you implemented a strong strategic and creative brand development project within the last 18 months? Keep on reading. \u00a0From the largest global branding names to local agencies, The Transform awards recognize excellence and reward innovation in all aspects branding across the globe. These awards are held annually in London, Dubai, New York and Hong Kong.<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1925\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/01\/remote.jpeg\" alt=\"remote\" width=\"665\" height=\"312\" srcset=\"\/wp-content\/uploads\/2016\/01\/remote.jpeg 665w, \/wp-content\/uploads\/2016\/01\/remote-300x141.jpeg 300w, \/wp-content\/uploads\/2016\/01\/remote-380x178.jpeg 380w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/p>\n<h1>1) The Award Programmes<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1921\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/01\/160116_Transform-Awards-Europe-_The-Branding-Journal.jpeg\" alt=\"160116_Transform Awards Europe _The Branding Journal\" width=\"316\" height=\"160\" srcset=\"\/wp-content\/uploads\/2016\/01\/160116_Transform-Awards-Europe-_The-Branding-Journal.jpeg 316w, \/wp-content\/uploads\/2016\/01\/160116_Transform-Awards-Europe-_The-Branding-Journal-300x152.jpeg 300w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><\/p>\n<p><span class=\"s1\">The Transform Awards Europe is <i>the <\/i>industry renowned event, which has rewarded\u00a0branding projects for the past seven years. Entries for the 2016 programme have closed, the winners will be announced\u00a0in March in London.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Timeline of events:<\/b><\/span><\/p>\n<ol>\n<li class=\"p1\"><span class=\"s1\"><span class=\"s1\">Europe \u2013open<\/span><\/span>\u00a0for 2017 Europe entries.<\/li>\n<li class=\"p1\">The 2016 shortlist has been revealed, <span style=\"text-decoration: underline;\">t<a href=\"https:\/\/www.transformmagazine.net\/articles\/2016\/europe-s-best-brand-work\/\" target=\"_blank\">ake a look here<\/a>.<\/span><\/li>\n<\/ol>\n<h6><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1924\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/01\/160116_Transform-Awards-Mena_The-Branding-Journal.jpeg\" alt=\"160116_Transform-Awards-Mena_The Branding Journal\" width=\"316\" height=\"160\" srcset=\"\/wp-content\/uploads\/2016\/01\/160116_Transform-Awards-Mena_The-Branding-Journal.jpeg 316w, \/wp-content\/uploads\/2016\/01\/160116_Transform-Awards-Mena_The-Branding-Journal-300x152.jpeg 300w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><\/h6>\n<p class=\"p1\"><span class=\"s1\">Transform MENA is the only programme awarding the best brand work in the Middle East and North Africa. The programme provides an important platform from which to showcase the excellent work being done in the region.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Timeline of events:<\/b><\/span><\/p>\n<ol>\n<li class=\"p1\"><span class=\"s1\">MENA \u2013currently closed for entries. Will open for the 2017 programme later on in the year.\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">The Transform Awards Middle East North Africa will take place in Dubai \u00a0on 18<\/span><span class=\"s2\"><sup>th<\/sup><\/span><span class=\"s1\"> May 2016. On the same day Transform magazine will be hosting the Middle East Brand Summit, more information can be found <a href=\"https:\/\/www.transformmagazine.net\/conferences\/2016-middle-east-brand-summit\/\" target=\"_blank\"><span class=\"s3\">here<\/span><\/a>.<\/span><\/li>\n<\/ol>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1923\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/01\/160116_Transform-Awards_The-Branding-Journal-1.jpeg\" alt=\"160116_Transform-Awards_The-Branding-Journal\" width=\"316\" height=\"160\" srcset=\"\/wp-content\/uploads\/2016\/01\/160116_Transform-Awards_The-Branding-Journal-1.jpeg 316w, \/wp-content\/uploads\/2016\/01\/160116_Transform-Awards_The-Branding-Journal-1-300x152.jpeg 300w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Transform Awards\u00a0North America\u00a0will take place in New York\u00a0and the launch for entries will begin on the 20<\/span><span class=\"s2\"><sup>th<\/sup><\/span><span class=\"s1\"> January.<\/span><\/p>\n<p class=\"p1\"><b>Timeline of events:<\/b><\/p>\n<ol>\n<li class=\"p1\">The Transform Awards North America 2016 conference and awards gala dinner will take place in New York on the 26th of October 2016.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1922\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/01\/160116_Transform-Awards_The-Branding-Journal.jpeg\" alt=\"160116_Transform Awards_The Branding Journal\" width=\"316\" height=\"160\" srcset=\"\/wp-content\/uploads\/2016\/01\/160116_Transform-Awards_The-Branding-Journal.jpeg 316w, \/wp-content\/uploads\/2016\/01\/160116_Transform-Awards_The-Branding-Journal-300x152.jpeg 300w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><\/p>\n<p>T<span style=\"color: #000000;\">ransform Awards Asia Pacific are held in Hong Kong and the launch for entries\u00a0be later this January.\u00a0<\/span><\/p>\n<p><b>Timeline of events:<\/b><\/p>\n<ol>\n<li><span style=\"color: #000000;\">The Transform Awards Asia Pacific 2016 conference and awards gala dinner will take place in Hong Kong on the 24th of November 2016.<\/span><\/li>\n<\/ol>\n<h1 class=\"p1\"><span class=\"s1\">\u00a02) The Categories<\/span><\/h1>\n<div>\n<div class=\"row clearfix\">\n<div class=\"col-md-12 column\">\n<p><strong>CONTENT<\/strong><\/p>\n<ul>\n<li>BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY\/ ILLUSTRATION\/DIGITAL<\/li>\n<li>BEST BRAND ARCHITECTURE SOLUTION<\/li>\n<li>BEST USE OF COPY STYLE\/TONE OF VOICE<\/li>\n<li>BEST BRAND EXPERIENCE<\/li>\n<li>BEST USE OF PACKAGING<\/li>\n<li>BEST WAYFINDING OR SIGNAGE<\/li>\n<li>BEST USE OF AUDIO BRANDING<\/li>\n<li>BEST USE OF TYPOGRAPHY<\/li>\n<li>BEST PLACE OR NATION BRAND<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row clearfix\">\n<div class=\"col-md-12 column\">\n<p><strong>PROCESS<\/strong><\/p>\n<ul>\n<li>BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT<\/li>\n<li>BEST INTERNAL COMMUNICATION DURING A BRAND DEVELOPMENT PROJECT<\/li>\n<li>BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT<\/li>\n<li>BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT ACROSS MULTIPLE MARKETS<\/li>\n<li>BEST LOCALISATION OF AN INTERNATIONAL BRAND<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div>\n<div class=\"row clearfix\">\n<div class=\"col-md-12 column\">\n<div><strong>STRATEGY<\/strong><\/div>\n<ul>\n<li>BEST CREATIVE STRATEGY<\/li>\n<li>BEST BRAND EVOLUTION<\/li>\n<li>BEST STRATEGIC\/CREATIVE DEVELOPMENT OF A NEW BRAND<\/li>\n<li>BEST NAMING STRATEGY<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"row clearfix\">\n<div class=\"col-md-12 column\">\n<div><strong>TYPE<\/strong><\/div>\n<ul>\n<li>BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION<\/li>\n<li>BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION\/ VALUES\/POSITIONING<\/li>\n<li>BEST BRAND CONSOLIDATION<\/li>\n<li>BEST REBRAND OF A DIGITAL PROPERTY<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"row clearfix\">\n<div class=\"col-md-12 column\">\n<div><strong>SECTOR<\/strong><\/div>\n<\/div>\n<ul>\n<li>BEST VISUAL IDENTITY FROM (a charity\/NGO non-profit,\u00a0educational.\u00a0energy and extractives,\u00a0financial services,\u00a0healthcare and pharmaceuticals,\u00a0industrial and basic materials,\u00a0professional services,\u00a0property,\u00a0public,\u00a0retail,\u00a0technology, media and telecommunications,\u00a0travel and tourism)<\/li>\n<li>BEST OVERALL VISUAL IDENTITY<\/li>\n<li>GRAND PRIX FOR EXCELLENCE IN REBRANDING<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.transformmagazine.net\/awards\/europe\/the-awards\/the-categories\/\" target=\"_blank\"><span style=\"text-decoration: underline;\">Click here f<\/span>or more information about each category.\u00a0<\/a><\/p>\n<\/div>\n<\/div>\n<h1 class=\"p1\">3) The Transform Awards<\/h1>\n<p class=\"p1\" style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1935\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/01\/160117_Transform-Awards_The-Branding-Journal.jpg\" alt=\"160117_Transform-Awards_The Branding Journal\" width=\"516\" height=\"267\" srcset=\"\/wp-content\/uploads\/2016\/01\/160117_Transform-Awards_The-Branding-Journal.jpg 516w, \/wp-content\/uploads\/2016\/01\/160117_Transform-Awards_The-Branding-Journal-300x155.jpg 300w, \/wp-content\/uploads\/2016\/01\/160117_Transform-Awards_The-Branding-Journal-380x197.jpg 380w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">There are four types of awards:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Gold<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Silver<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Bronze <\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Highly commended.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Each award ceremony differs in how many winners there are for various categories, for example, sometimes, there is no gold winner guaranteed if the work is not deemed by the judges to be a high enough standard.<\/span><\/p>\n<h1 class=\"p1\"><span class=\"s1\">4) How to apply?<\/span><\/h1>\n<p>To apply, you will need to submit:<\/p>\n<ol>\n<li>A short\u00a0<strong>300 word<\/strong>\u00a0summary of the entry (details of the category you are entering into, a synopsis of the work and its relevance to this particular category).<\/li>\n<li>A project summary statement of no more than\u00a0<strong>800 words <\/strong>(industry context, challenge, strategy, creativity and result)<\/li>\n<li>Supporting materials and web links (reviews,\u00a0media coverage,\u00a0additional information about your entry, your organisation, project credits or third party organisations that contributed, up to 3 web links)<\/li>\n<li>Fees: click here to read fees for <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.transformmagazine.net\/awards\/europe\/how-to-enter\/eligibility-rules\/\" target=\"_blank\"><span class=\"s2\">Europe<\/span><\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.transformmagazine.net\/awards\/mena\/how-to-enter\/eligibility-rules\/\" target=\"_blank\"><span class=\"s2\">MENA<\/span><\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.transformmagazine.net\/awards\/north-america\/how-to-enter\/eligibility-rules\/\" target=\"_blank\"><span class=\"s2\">North America<\/span><\/a><\/span> and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.transformmagazine.net\/awards\/asia-pacific\/how-to-enter\/eligibility-rules\/\" target=\"_blank\"><span class=\"s2\">Asia Pacific<\/span><\/a><\/span>.<\/li>\n<li>The full steps to the application process can be read <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.transformmagazine.net\/awards\/mena\/how-to-enter\/entry-process\/\">here<\/a><\/span>.<\/li>\n<li><span style=\"line-height: 1.5;\">The Transform Awards also provide all those that are interested with an entry template.<\/span><span style=\"text-decoration: underline;\"> <a href=\"https:\/\/transformmag.blob.core.windows.net\/media\/1718\/entry-template-transform-2015.pdf\">Click here to download it.\u00a0<\/a><\/span><\/li>\n<\/ol>\n<h1 class=\"p1\"><span class=\"s1\">\u00a05) Past Winners<\/span><span class=\"s1\">\u00a0<\/span><\/h1>\n<p class=\"p1\"><span class=\"s2\">Past winners books of all the Transform awards <span style=\"text-decoration: underline;\"><a href=\"https:\/\/: \u00a0https:\/\/www.transformmagazine.net\/awards\/europe\/past-winners\/past-winners-books\/\" target=\"_blank\">can be viewed here.<\/a><\/span><\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.transformmagazine.net\/awards\/europe\/past-winners\/past-winners-books\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1938\" src=\"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2016\/01\/160117_Transform-Awards_Past-Winners_The-Branding-Journal.png\" alt=\"160117_Transform Awards_Past Winners_The Branding Journal\" width=\"478\" height=\"451\" srcset=\"\/wp-content\/uploads\/2016\/01\/160117_Transform-Awards_Past-Winners_The-Branding-Journal.png 478w, \/wp-content\/uploads\/2016\/01\/160117_Transform-Awards_Past-Winners_The-Branding-Journal-300x283.png 300w, \/wp-content\/uploads\/2016\/01\/160117_Transform-Awards_Past-Winners_The-Branding-Journal-380x359.png 380w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">If you have any questions or queries regarding any of the Transform Awards, please get in touch with the Transform team by calling +44 20 7998 6263 or by emailing Valentina Rimatori\u00a0<\/span><span class=\"s1\"><a href=\"mailto:vr*******@***************ne.net\" data-original-string=\"YSr0IXcVtUXOGv7grbgurQ==25bYWYGg5U22hp7NzUwztrKD9PEDOyLRDCiMDSUHV46J\/Q=\" title=\"This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.\"><span \n                data-original-string='lT8vJDGEo5I8o1TcehJo7g==25bWxyCqzsdBb4AohbfgZslnKiFDaNF1\/Vgg6bf94ErCos='\n                class='apbct-email-encoder'\n                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>vr<span class=\"apbct-blur\">*******<\/span>@<span class=\"apbct-blur\">***************<\/span>ne.net<\/span><\/a>\u00a0<\/span><\/p>\n<p class=\"p1\"><em>Note: this article was updated on August, 22nd 2016.\u00a0<\/em><\/p>\n<p class=\"p1\"><em><strong>References:<\/strong> <a href=\"https:\/\/www.transformmagazine.net\/\" target=\"_blank\">TransformMagazine<\/a><\/em><br \/>\n<em><strong>Pictures from:<\/strong> <a href=\"https:\/\/www.transformmagazine.net\/\" target=\"_blank\">Transform Magazine<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Have you implemented a strong strategic and creative brand development project within the last 18 months? Keep on&hellip;\n","protected":false},"author":2,"featured_media":1979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Created some great branding or rebranding strategies in 2015? Keep on reading! From big global agencies to small local work, the Transform awards recognise excellence and reward innovation in branding across the world and are held annually in London, Dubai, Hong Kong and this year in New York.","_seopress_robots_index":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[207,462,4],"tags":[129,13,465,189,30,463,464],"ppma_author":[742],"class_list":{"0":"post-1919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-strategy","8":"category-branding-awards","9":"category-news","10":"tag-brand","11":"tag-branding","12":"tag-ceremony","13":"tag-rebrand","14":"tag-strategy","15":"tag-transform-awards","16":"tag-transform-magazine","17":"cs-entry","18":"cs-video-wrap"},"authors":[{"term_id":742,"user_id":2,"is_guest":0,"slug":"marion","display_name":"Marion Andrivet","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Marion.jpg","author_category":"","first_name":"Marion","last_name":"Andrivet","user_url":"","job_title":"","description":"Marion is the founder of The Branding Journal. Holding a B.Sc. in International Business and an M.Sc. in Marketing, her career has included coordinating marketing campaigns for major brands such as L'Or\u00e9al Paris, Nestl\u00e9, and Mastercard. She has also led strategic partnerships and fundraising for the International Federation of the Red Cross in the Americas."}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/1919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=1919"}],"version-history":[{"count":19,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/1919\/revisions"}],"predecessor-version":[{"id":2859,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/1919\/revisions\/2859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/1979"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=1919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=1919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=1919"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=1919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}