{"id":2784,"date":"2016-08-17T13:43:05","date_gmt":"2016-08-17T13:43:05","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=2784"},"modified":"2020-07-27T00:25:33","modified_gmt":"2020-07-27T00:25:33","slug":"different-roles-branding-agency","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2016\/08\/different-roles-branding-agency\/","title":{"rendered":"Different roles in a branding agency"},"content":{"rendered":"<p><em><strong>There are a number of positions within a branding agency.&nbsp; Finding the right fit for you can be about finding out where your passion lies.&nbsp; All roles have an important and specific function but together they all have the same responsibility when it comes to protecting and growing a brand.<\/strong><\/em><\/p>\n<p>If your passion is to work in the creative arena its worth exploring all of the options available.<\/p>\n<h1>Client oriented roles<\/h1>\n<ol>\n<li><strong>Account Director<\/strong><\/li>\n<\/ol>\n<p>This is the person who is the link between the creative team and the client. &nbsp;They\u2019re responsible for:<\/p>\n<ul>\n<li>Leading a team to provide the utmost level of client service<\/li>\n<li>Promoting the expansion of business with existing clients<\/li>\n<li>Working with other senior managers to generate new accounts<\/li>\n<li>Using their skills to push clients, and the agency, creatively and strategically.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong>Account Manager<\/strong><\/li>\n<\/ol>\n<p>An account manager will work closely with the client on a day to day basis.&nbsp; They will make sure work is relayed to the creative team as well as making sure it gets back to the client on time.&nbsp; A creative head, providing innovative solutions and being able to see the bigger picture when it comes to the clients brand is what is important in this role.<\/p>\n<ol start=\"3\">\n<li><strong>Account Executive<\/strong><\/li>\n<\/ol>\n<p>The account executive looks after all of the day-to-day coordination within the account team.&nbsp; They are also the person who acts as the main point of contact for the client.<\/p>\n<h1>Creative\/Design roles<\/h1>\n<ol start=\"4\">\n<li><strong>Creative Director<\/strong><\/li>\n<\/ol>\n<p>This role has the overall responsibility for the quality of final creative work.&nbsp; Guiding a team of creative employees and having a vision for brands and their creative campaign concepts.&nbsp; It is also the creative director\u2019s responsibility to make sure that a brands values and messaging are displayed and come through in the artwork.<\/p>\n<ol start=\"5\">\n<li><strong>Art Director<\/strong><\/li>\n<\/ol>\n<p>Responsible for the visual output of all of the work.&nbsp; Overseeing all of the creative process and work before it reaches the client.&nbsp; A good multi-tasker and someone who generally is very style and trend aware.<\/p>\n<ol start=\"6\">\n<li><strong>Design Director<\/strong><\/li>\n<\/ol>\n<p>The design director oversees the design of branding and advertising for the client.&nbsp; They are responsible for making sure that it meets the client\u2019s requirements and also the image that they want to promote for their company\/product.<\/p>\n<ol start=\"7\">\n<li><strong>Designer<\/strong><\/li>\n<\/ol>\n<p>It has come to many people\u2019s attention that there is actually a lot of ambiguity around the word \u201cdesigner\u201d due to its increasing popularity.&nbsp; It does cover a wide spectrum of tasks and can range from logo design to digital, packaging, or graphic design, to campaign input.<\/p>\n<ol start=\"8\">\n<li><strong>Copywriter<\/strong><\/li>\n<\/ol>\n<p>Highly creative and has a way with words.&nbsp; Will work with the Art Director on campaigns and visuals to make sure that the copy reflects the design and vice versa.<\/p>\n<ol start=\"9\">\n<li><strong>Photographer\/Audio Visual Producer<\/strong><\/li>\n<\/ol>\n<p>Passionate, knows which image tells the story. Some agencies work with external photographers and audio visual producers.<\/p>\n<h1>Strategic roles<\/h1>\n<ol start=\"10\">\n<li><strong>Brand Strategist\/Planner<\/strong><\/li>\n<\/ol>\n<p>Aims to ensure consistent and effective brand message through research, analysis and market data trends.&nbsp; Providing reports on future growth areas as well as consumer data and information.<\/p>\n<h1>Don\u2019t forget digital!<\/h1>\n<ol start=\"11\">\n<li><strong>Head of digital\/ Digital Strategist\/Developer\/ Web Developer<\/strong><\/li>\n<\/ol>\n<p>Increasing in importance as the digital world starts to take over when it comes to marketing communications and brand messaging.&nbsp; Making sure that the campaigns and advertising can also be pulled through and used online is vitally important.&nbsp; Knowing what works online and what doesn\u2019t is needed when it comes to campaign ideas.<\/p>\n<h1>Finally<\/h1>\n<p>It\u2019s important to remember that every agency is different and every internal brand\/marketing team is different.&nbsp; Everyone has their own roles which they feel meet the needs of their organisation and also their clients.&nbsp; These roles vary when it comes to responsibilities and sometimes the title does not serve the job justice, in terms of what that person actually does.<\/p>\n<p>To work in a branding agency you have to find something you enjoy, something which not only suits your skill set but also suits your personality.&nbsp; Personally, I think a branding agency or marketing department is one of the most exciting teams to be part of, due to the variety and impact you can have.&nbsp; Of course I am completely biased!<\/p>\n<p><em><strong>References: &nbsp;<\/strong><a href=\"https:\/\/www.firedog.co.uk\/thinking-space\/news-opinions\/creativity\/the-ultimate-guide-to-creative-design-agency-roles\/\" target=\"_blank\" rel=\"noopener noreferrer\">Firedog<\/a>,&nbsp;<\/em><em><a href=\"https:\/\/www.ipa.co.uk\/page\/Who-does-what-Job-roles-in-a-nutshell#.V5sZ5vkrLIU\" target=\"_blank\" rel=\"noopener noreferrer\">IPA<\/a>,&nbsp;<\/em><em><a href=\"https:\/\/www.gardiner-richardson.com\/team\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gardiner Richardson<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"There are a number of positions within a branding agency.&nbsp; Finding the right fit for you can be&hellip;\n","protected":false},"author":15,"featured_media":2813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"There are a number of positions within a branding agency. This article describes the different job roles at branding agencies.","_seopress_robots_index":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[714,4,636],"tags":[321,13,632,193,626],"ppma_author":[757],"class_list":{"0":"post-2784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding-industry","8":"category-news","9":"category-working-in-branding","10":"tag-agency","11":"tag-branding","12":"tag-branding-roles","13":"tag-design","14":"tag-job-role","15":"cs-entry","16":"cs-video-wrap"},"authors":[{"term_id":757,"user_id":15,"is_guest":0,"slug":"amanda-w","display_name":"Amanda Wright","avatar_url":"https:\/\/www.thebrandingjournal.com\/wp-content\/uploads\/2019\/10\/Amanda-W.jpg","author_category":"","first_name":"Amanda","last_name":"Wright","user_url":"","job_title":"","description":"Amanda is a copywriter with over 10 years\u2019 experience in the world of marketing and communications.  With an effective and no nonsense approach, she can look at any challenge with a creative and can do attitude."}],"_links":{"self":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/2784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/comments?post=2784"}],"version-history":[{"count":6,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/2784\/revisions"}],"predecessor-version":[{"id":4568,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/posts\/2784\/revisions\/4568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media\/2813"}],"wp:attachment":[{"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/media?parent=2784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/categories?post=2784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/tags?post=2784"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.thebrandingjournal.com\/wp-json\/wp\/v2\/ppma_author?post=2784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}