{"id":782,"date":"2014-07-15T02:05:22","date_gmt":"2014-07-15T02:05:22","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=782"},"modified":"2020-11-02T02:35:08","modified_gmt":"2020-11-02T02:35:08","slug":"brands-reacted-germanys-world-cup-triumph","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2014\/07\/brands-reacted-germanys-world-cup-triumph\/","title":{"rendered":"How brands reacted to Germany’s World Cup triumph"},"content":{"rendered":"

The 2014 Fifa World Cup final between Germany and Argentina was very intense and\u00a0over 32.1 million tweets were sent during and after the game. <\/strong><\/p>\n

In the light of football marketing<\/a>, it is interesting to see how several famous brands used social media to both celebrate Germany’s 1-0 victory over Argentina and communicate some valuable brand messages!<\/strong><\/p>\n

Let us know which one you prefer!<\/p>\n

1) Adidas<\/h1>\n

There\u2019s only one way to win a #WorldCup<\/a>: #allin<\/a> https:\/\/t.co\/hEVneeDRX9<\/a><\/p>\n

\u2014 adidasfootball (@adidasfootball) July 13, 2014<\/a><\/p><\/blockquote>\n

2) Beats by Dre<\/h1>\n

You scored the game winning goal before you stepped on the pitch. Well played, @MarioGoetze<\/a> #gamebeforethegame<\/a> pic.twitter.com\/h6HVsl02FT<\/a> \u2014 Beats By Dre (@beatsbydre) July 13, 2014<\/a><\/p><\/blockquote>\n