{"id":901,"date":"2014-07-24T17:05:45","date_gmt":"2014-07-24T17:05:45","guid":{"rendered":"http:\/\/www.thebrandingjournal.com\/?p=901"},"modified":"2014-07-24T17:07:42","modified_gmt":"2014-07-24T17:07:42","slug":"zoo-jeans-lions-tigers-bears-become-fashion-designers","status":"publish","type":"post","link":"https:\/\/www.thebrandingjournal.com\/2014\/07\/zoo-jeans-lions-tigers-bears-become-fashion-designers\/","title":{"rendered":"Zoo Jeans: when lions, tigers and bears become fashion designers"},"content":{"rendered":"

The managers of a Japanese Zoo transformed their lions, tigers and bears into fashion designers for a fundraising initiative!\u00a0 Conceived by Japan-based\u00a0I&S BBDO<\/a>\u00a0for the Kamine Zoo in Hitachi City, Zoo Jeans are created with fabric that is ripped and chewed by some of the Zoo\u2019s most dangerous animals before being fashioned into a limited-edition pair of jeans.<\/strong><\/p>\n

“We wrapped several pieces of denim around tires and other toys. Once they were thrown into the enclosures, the animals jumped on them,” said zoo director Nobutaka Namae, adding that the pieces were later patched together to create the finished product. Denim also provides a way for these animals to keep their teeth strong.<\/p>\n